Privacy Policy

Fort York Financial Inc. is responsible for personal information under its control. We have designated a Privacy Officer who is accountable for our compliance with this policy and applicable privacy legislation.

To reach our Privacy Officer, please contact us at the address provided in the Contact section of this policy.

We collect personal information for the following purposes:

To establish and manage your financial planning, insurance, investment, or advisory relationship with us.

To assess your financial needs, risk tolerance, and suitability for financial products and services.

To comply with legal and regulatory obligations, including those imposed by FINTRAC, FSRA, and applicable securities regulators.

To communicate with you about your accounts, products, services, and relevant financial matters.

To respond to inquiries submitted through our website contact form.

To improve our website and services through aggregated, non-identifiable analytics.

We obtain your consent before or at the time we collect personal information, or as soon as practicable thereafter. Consent may be express (written or verbal) or implied, depending on the sensitivity of the information and the circumstances of collection.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain services to you. Please contact our Privacy Officer to discuss the implications before withdrawing consent.

We collect only the personal information necessary for the identified purposes. We collect information by fair and lawful means. The types of personal information we may collect include:

Identification information: name, date of birth, address, phone number, email address.

Financial information: income, assets, liabilities, investment objectives, and account details.

Government-issued identification numbers where required by law (e.g., Social Insurance Number for tax reporting).

Health information where relevant to insurance products, collected only with your explicit consent.

Website usage data collected through standard server logs and analytics tools.

We use and disclose personal information only for the purposes for which it was collected, except with your consent or as required or permitted by law.

We may share personal information with:

Insurance companies, investment dealers, fund companies, and other financial institutions necessary to fulfil your instructions or provide contracted services.

Regulatory bodies and law enforcement agencies where required by law.

Third-party service providers who assist us in operating our business, subject to confidentiality agreements.

We retain personal information only as long as necessary to fulfil the identified purposes or as required by law. When personal information is no longer required, we destroy, erase, or anonymize it using secure methods.

We take reasonable steps to ensure that personal information is accurate, complete, and up to date for the purposes for which it is used. We rely on you to notify us of any changes to your personal information. Please contact us if your information requires correction or updating.

We protect personal information using security safeguards appropriate to the sensitivity of the information. These safeguards include physical measures (locked filing cabinets, restricted access), organizational measures (confidentiality agreements, staff training), and technological measures (encryption, password protection, secure servers).

We require all employees and contractors who handle personal information to adhere to this Privacy Policy and applicable privacy legislation.

We make information about our privacy policies and practices available to you upon request. This Privacy Policy is available on our website and in print upon request.

Upon written request, you have the right to access the personal information we hold about you, subject to limited exceptions permitted by law. You also have the right to challenge the accuracy and completeness of your personal information and request that it be amended.

We will respond to access requests within 30 days. In some cases, we may need to extend this period, in which case we will notify you in writing.

You may direct any questions, concerns, or complaints regarding our privacy practices to our Privacy Officer. We will investigate all complaints and respond in a timely manner. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or the Information and Privacy Commissioner of Ontario at www.ipc.on.ca.

Our website may use cookies and similar technologies to improve your browsing experience and gather aggregated usage statistics. These technologies do not collect personally identifiable information unless you voluntarily provide it. You may disable cookies through your browser settings; however, this may affect certain website functionality.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on our website with an updated effective date. We encourage you to review this policy periodically.